Financing a new business is a leap of faith, no matter how much effort you have put into your business plan. From determining your profit margin to sketching out the company’s org chart, there are so many moving pieces to consider. For many, one of the key factors in getting your business idea off the ground is funding.
Most businesses, even small or local ones, require an influx of capital to pay for various upfront expenses when they are first starting out. Maybe you need money to purchase the supplies for the product you are making. Perhaps you need some cash to pay the security deposit and first and last month’s rent on a storefront lease. Maybe you will dedicate some of these inaugural dollars to marketing, helping gain traction for the business even before it officially launches.
However you plan to spend that first batch of funds, step one is acquiring them. A common option for aspiring business owners is SBA loans, which are backed by the United States government through the Small Business Administration. SBA loans can be a strong option for people with good credit, but they also come with a number of drawbacks and eligibility restrictions that make them less attractive for certain buyers.
Today, we are going to talk about an alternate pathway to acquiring the funds you need to start your business: asset lending. Also called collateral lending or secured lending, this strategy offers more flexibility for borrowers, particularly those who might not qualify for an SBA loan or have specific borrowing needs that the lengthy SBA approval process does not account for. Join us as we explore the ins and outs of how asset lending can help you kickstart your business.
The Pros and Cons of SBA Loans
When you look up keywords like “financing a new business” or “get a small business loan,” you will inevitably stumble upon information about SBA (Small Business Administration) Loans. These are loans provided by private lenders that are backed by the U.S. government. Although they receive a lot of attention, SBA loans are not the best option for all businesses or business owners. Here are some of the advantages and drawbacks to consider.
Pros of Financing a New Business With an SBA Loan
Some of the benefits of financing a new business using an SBA loan include:
- Capped interest rates that make these loans relatively affordable (current rates range from 5% to 14.75% APR, depending on the SBA loan type)
- Wide range of loan amounts available
- Access to additional resources for small business owners
- Long repayment terms
- Flexibility around how you use your funds after the loan is approved
Cons of Financing a New Business With an SBA Loan
At the same time, there are also drawbacks associated with SBA loans. They may not be the right fit for every potential business owner due to some of these considerations:
- Personal liability with high collateralization requirements, such as personal property and primary residences
- Slower approval process
- Prepayment penalties
- Can be difficult to access for borrowers with poor credit
- May require a significant downpayment
- Can have liquidity requirements
The restrictions associated with a small business loan can sometimes outweigh the costs, especially for those who do not have a lot of liquidity, have lower credit scores, or are not willing to leverage assets like their primary residence or other real estate holdings.
How-To Guide: Financing a New Business Without SBA Loans
If you are looking into financing a new business without SBA loans, you are in the right place. People have all kinds of different reasons for opting out of the SBA loan process and investigating alternatives. So, how do you do it?
For those who are financing a new business using SBA loan alternatives, collateral loans are a common option. Collateral loans involve borrowing against one of your valuable assets. Here at AMETA Finance Group, we specialize in collateral loans against luxury watches and fine diamond jewelry, opening up many different pathways to funding your new business. Here are some of the advantages of borrowing against your luxury watches with AMETA:
- Affordable interest rates as low as 4%
- Flexible repayment terms that work with your needs
- Top-tier customer service from your initial inquiry to the day you are paid off in full
- Loan amounts of up to $5 million
- Loan-to-value ratios typically between 60% and 80%
- Quick turnaround times of as little as 24-48 hours after signing your loan agreement
- In-house appraisal process with experienced professionals
When you borrow against your luxury timepieces, you are opening up new financial possibilities for you and for your business. You will be able to utilize a portion of the market value of these pieces without selling them, allowing you to hold onto what are often sentimental and treasured family heirlooms. You do not have to say goodbye to your grandfather’s watch in order to get your new business up and running. Instead, you can borrow against it. Once you have paid off the loan, you will receive your watch back in your hands in exactly the condition you left it in.
At AMETA Finance Group, we have decades of experience in the luxury watch and jewelry space. You can trust us to appraise and care for your high-end possessions with meticulous attention to detail, ensuring you receive the best loan offers on the market. If your business needs an influx of cash, AMETA is the place to turn.

Launch Your Business With Help From AMETA Finance Group
Our trusted team at AMETA Finance Group is your go-to destination when you are ready to borrow against your valuable watches and jewelry. We are here when you need us, whenever you are ready to make a change in your financial story. With our flexible asset loan options, you can invest in your future, start a new business, or fund an important life celebration. How you spend your loan is up to you.
Get started today by filling out this short form.
FAQs About Financing a New Business Without SBA Loans
What are some alternatives to SBA loans for a small business?
Alternatives to SBA loans for a small business include personal loans, collateral loans, business lines of credit, home equity loans, luxury watch loans, equipment financing, and more. While SBA loans are a popular option for financing a new business, there are some important drawbacks and accessibility constraints that can make these alternatives a better fit for some business owners.
What is the best way to finance a new business?
There is no one “best” way to finance a new business, as the right option will depend on your unique financial situation. An SBA loan is a popular option, but there are also other choices if you are looking into financing a new business without SBA loans. You might consider an asset loan, a personal loan, credit card usage, investments from family and friends, crowdfunding, borrowing against your 401(k), or other options.
Why would a business not qualify for SBA financing?
Not every business automatically qualifies for SBA financing. If you are financing a new business, you must meet SBA requirements for the character of business owners, the location of the business, the business purpose, and more. You will also need to show your ability to turn a profit with a robust business plan. Factors like an owner having poor credit or having a history of bankruptcy can also impact your potential approval for an SBA loan. If you do not qualify for an SBA loan or prefer other funding methods, consider looking into collateral loans through our team at AMETA Finance Group.
Can you fund a new business with an asset loan?
Asset loans are strong options for financing a new business. An asset loan allows you to borrow against an existing asset, such as real estate holdings or luxury goods. At AMETA Finance Group, we offer loans of up to $5 million against luxury watches and high-end diamond jewelry. These loans can be used for whatever purpose you like, including financing a new business.
Are collateral loans good for startups?
Collateral loans, such as luxury watch loans, are a good option for startups because they are typically more affordable than traditional loans. This is because a collateral loan is a lower-risk option for lenders, which typically translates to lower interest rates for borrowers. When you borrow money at a lower interest rate, that essentially means that the cost of the loan is less.
How do you get a collateral loan for a new business?
Getting a collateral loan for a new business involves leveraging one of your more valuable belongings and borrowing against its appraised value. Loans against luxury watches are a common type of collateral loan. In this scenario, you would borrow against the value of your luxury watch, typically accessing about 60% to 80% of its market price. Then, you can apply this loan value to whatever you need to get your new business off the ground.








