If you need an influx of cash to get in on your next big opportunity, watch loans can be the perfect solution. These loans using collateral allow you to leverage your valuable assets in order to get liquid when you need it most. People use collateral loans for numerous different reasons. Maybe you need liquidity to secure an exclusive investment opportunity. Maybe you are trying to consolidate debt, update your home, or lock down another addition to your real estate portfolio.
Sometimes, opportunity strikes when you are least expecting it. That is where collateral-based lending comes in. You may not have time to jump through all of the hoops associated with traditional lending: credit score checks, personal finance investigations, proof of income, and more. But with collateral loans, you demonstrate your value and trustworthiness up front by using one of your assets as backing for the loan.
With a watch loan, you can get as much as 60% to 80% of a luxury watch’s value. However, not all watches are created equal… and not all of them hold onto their value. Today, we are going to take a closer look at the best watch brands to use if you are hoping to get your best value on a collateral-based loan.
How Do Watch Loans Work?
Before we dive in, you might be wondering how watch loans work. In short, collateral loans on watches allow you to access fast, short-term capital when an unexpected opportunity or expense comes your way. Of course, not all lenders who offer loans using collateral are worth your time. It is best to use a lender specializing in loans based on luxury watches, like AMETA Finance.
At AMETA Finance, we work with the owners of major luxury watch brands and offer loans for between 60% and 80% of the watch’s market value. Our process starts with an appraisal. We will take a look at your watch, analyzing factors like its brand, condition, and ownership status. Then, we will let you know the loan value you are eligible for. You can even combine multiple watches to get a loan amount up to $5 million!
Our loan terms go up to 15 months, and you will get monthly payment reminders along the way. At AMETA, our relationships with our clients are built on mutual trust and respect. We know how much your luxury watches mean to you, and that is why we store them in our secure vault in the heart of New York City’s Diamond District. We are your partner in helping you gain the capital you need, when you need it.
The Best Watch Brands for Loans Using Collateral
Watch loans are based on the market value of your watch. That means that if you have a watch with a market value of $100,000, you will get between $60,000 and $80,000 as your loan amount from AMETA. It is important to remember that market value is not the same as the sticker price when you bought your watch. It equates to what a consumer is willing to pay for that watch now.
With that in mind, certain brands hold their value better than others. While some watches depreciate over time, luxury timepieces from globally renowned brands tend to hold their value or even appreciate over time. Here are some of the best watches to invest in if you want your assets to gain value, rather than lose it, throughout your life.
Rolex Watches
Rolex is widely considered one of the top luxury watch brands for resale and loans using collateral purposes. The Rolex brand was first created in 1905 by Hans Wilsdorf and Alfred Davis and was renamed as “Rolex” in 1908. While the company initially imported Swiss movements for their watches, they eventually moved their operations to Geneva in 1919.
More than 100 years later, Rolex has maintained its status as an elite brand with plenty of technological and aesthetic achievements under its belt. From “starter” Rolexes like the Oyster Perpetual line to dress watches like the Day-Date and professional timepieces like the Submariner or GMT-Master, Rolex truly has a watch for every wearer. There is even a watch world event dedicated specifically to Rolexes and their superfans: Yes, we’re talking about New York City’s Rolliefest.
While some Rolexes are more valuable than others – watch models that have been worn by celebrities, limited editions, and diamond-set pieces often carry a higher value – you cannot go wrong with a Rolex watch. Not only will you have a timeless heirloom to pass down for generations to come, but you will also have a valuable asset that you can leverage for loans using collateral to get fast capital when you need it.
Richard Mille Watches
While the Richard Mille brand has been around since just 2001, it is renowned throughout the world for its marriage of power and precision. Richard Mille has a long list of friends and partners, A-listers who hail from all different domains. You will see world-class athletes like Rafael Nadal and Charles Leclerc wearing these watches, as well as Hollywood stars like Michelle Yeoh and legendary performers like Pharrell Williams.
Richard Mille timepieces are known for being tech-savvy and aesthetically bold. They often feature iconic tonneau-shaped cases and skeletonized dials, which give the wearer a look into the incredible mechanics that power these watches. To wear a Richard Mille watch is to signal your timeless taste, status, and power. The sporty, eye-catching aesthetics simply cannot be missed.
In addition to their head-turning style, Richard Mille timepieces are known for their jaw-dropping price tags. Many of these watches cost over six figures, meaning they are strong in terms of value when it comes to luxury watch loans. Richard Mille watches associated with big-name athletes, limited edition runs, and those featuring precious metals or gems are especially valuable.
Audemars Piguet Watches
One of the most famous Swiss houses of horology, Audemars Piguet has been around since 1875. However, it was not until nearly 100 years later that the brand unveiled its trademark style: the Audemars Piguet Royal Oak. Now, the brand’s lineup is made up primarily of the original Royal Oak line and its offshoots: the Royal Oak Offshore, Concept, Chronograph, and Perpetual Calendar. You will also see the Concept 11.59 watch, a newer addition to AP’s elegant repertoire.
With the brand’s global renown and reputation for masterful watch construction, Audemars Piguet watches tend to hold their value and then some. Each line has its own unique flavor and dedicated customer base. For instance, Royal Oak Concept watches are the company’s platform for creativity and innovation, often yielding unique aesthetics and unusual silhouettes. The Offshore collection is a more rugged and outdoorsy take on the original Royal Oak. And of course, the Royal Oak itself attracts fans of classic sports watch style around the world.
For anyone evaluating a loan against their watch, leveraging your Audemars Piguet watch (whether it is a Royal Oak or a Code 11.59) can be a boon for your personal finances.
Patek Philippe Watches
A cornerstone of the horological world, Patek Philippe was established in 1839, standing out as one of the oldest brands on our list. This Swiss powerhouse has been a favorite of the global elite for nearly two centuries, and many of its models are exceptional when it comes to holding value over time. Some of the most desirable Patek Philippe watch lines include the Nautilus line, the Complications line, and the Grand Complications line.
Why do Patek Philippe watches hold their value so well when seeking loan against your watch? It comes down to the brand’s strong reputation and ongoing secondary market desirability. Patek Philippe is famous for handcrafted excellence, selective production, intricate complications, and collectability. With strong auction records and limited runs of hot pieces, Patek Philippe watches are almost sure to hang on to their sky-high price tags.
F.P. Journe Watches
A Swiss luxury watch manufacturer founded recently, in 1999, F.P. Journe has nonetheless established itself as one of the most desirable creators on the market today. With extremely limited production of just 800 pieces a year, the brand is a celebrity favorite and a hotspot for unusual, attractive, and valuable timepieces.
If you are looking for loans using collateral, an F.P. Journe watch is a strong option to leverage. With the company’s reputation for premier craftsmanship and limited availability, these pieces are desirable long after they first fly off the shelves.
Invest in Your Future With a Luxury Watch Loan
Sometimes, getting your hands on a chunk of capital cannot wait. When that is the case, do not go the old-school pawn shop route. Instead, work with a reliable, modern watch loan company like our team at AMETA Finance. We truly understand the value of your luxury pieces, and we will make sure you get the best bang for your buck when you use us for a collateral-based loan.
Now that you know which brands yield the best ongoing market value, you are ready to smartly invest in luxury watches with an eye on the future. You never know when you are going to want to leverage an asset for the flexibility to grow your entire wealth portfolio.







