Here at AMETA Finance Group, we are proud to have established ourselves as Manhattan’s premier asset lending company specializing in luxury watches and fine diamond jewelry. Our clients choose us time and time again for our unique set of benefits, including fast turnaround times, high loan-to-value ratios, low interest rates, and many other favorable loan terms. So, how do we do it? In a crowded marketplace, how do we set ourselves apart from other collateral loan providers out there?
In short, it all boils down to a key partnership. We have a longstanding relationship with New York City’s most trusted watch sellers at Avi & Co. The Avi & Co. team has been doing business in Manhattan for decades, amassing an incredible inventory including some of the world’s most in-demand watch brands: Think Richard Mille, Audemars Piguet, Patek Philippe, Rolex, and others.
By working closely with Avi & Co., we are able to offer our clients the most accurate appraisals in the collateral loan space. We conduct fast and reliable appraisals so that you can get the liquidity you need, when you need it. Plus, we are so confident in our assessments of value that we offer a virtually unmatched loan-to-value ratio of up to 80% of your watch’s market value. You will be hard-pressed to find similar rates from other lenders.
Today, we are going to shine a spotlight on the ins and outs of our partnership with Avi & Co., highlighting how we support each other and how that connection translates into tangible benefits for you when you work with our team. Let’s dive in!
Say Hello to Avi & Co.
First off, we are pleased to introduce you to our valued partners over at Avi & Co. A staple of the Manhattan Diamond District, Avi & Co. has been in business for decades and has climbed to the top echelon of secondary market watch sellers in New York City. The company has an incredible repertoire of celebrity clients, including Sylvester Stallone, Drake, LeBron James, Anthony Davis, Floyd Mayweather, Jamie Foxx, J Balvin, Nicky Jam, and countless others.
Humble Beginning to Worldwide Growth
In the years since its inception, Avi & Co. has also spread out across a few other markets, opening boutique locations in Miami’s Design District and downtown Aspen, Colorado. With this level of reach and global connections. Avi & Co. stands out in the luxury watch market. Founder and CEO Avi Hiaeve sits at the center of this world-class operation, his interest and expertise in the horological sphere powering the company to new heights.
Hiaeve moved from Israel to New York City when he was a teenager, and he began apprenticing at his uncle’s watch and jewelry business. At just 16 years old, Hiaeve ventured out on his own and opened his first storefront. Three years later, when Hiaeve was 19, he moved his business to New York City’s Diamond District. His 47th Street has been the home of Avi & Co.’s flagship location since 2009.
These days, Avi & Co. is in the process of opening up a new location on New York City’s upscale Fifth Avenue, where designer stores line a stunning promenade. Recently, Hiaeve purchased the former Playboy Club at 59th Street and 5th Avenue. In the coming months, Hiaeve plans to transform the space into a two-level luxury jewelry and watch boutique with office space and rentals available for other tenants, too. Hiaeve has also collaborated with Floyd Mayweather’s real estate company on other investment properties.
Unparalleled Expertise in Luxury Watches
The story of how Avi & Co. became the luxury watch powerhouse that it is today is an important piece of understanding how we have built a relationship founded on mutual trust and support. Hiaeve’s dedication to outstanding customer service and providing clients with exceptional timepieces at competitive prices aligns perfectly with our ethos of helping our borrowers access the cash they need by leveraging elite luxury watches. By partnering with Avi & Co., we have been able to marry our expertise in personal loans with their focus on elite horology.
Avi & Co. specializes in sourcing and reselling in-demand watches from the hottest brands around the world today. In their three showrooms, you will find everything from vintage Cartier to sleek and modern Richard Mille. Plus, the company has even released three of their very own bespoke watch lines, tapping into the loud luxury trend with diamond-set timepieces that stun from every angle.
Avi & Co. also supports their elite clientele by offering a number of other desirable services: They can help you consign, trade in, or sell your watch as well. These unique offerings go above and beyond the regular services you might find at a watch boutique…
- Consignment allows Avi & Co. to sell a watch on behalf of its owner. The expertise and reach of Avi & Co. helps the owner find qualified buyers, advertise to a wider audience, and realize the full price potential of the watch.
- Trading in one’s watch can be an excellent tool if you are looking for an upgrade or simply want to refresh your watch collection.
- Selling your watch could be a strong course of action if you are not particularly attached to a certain timepiece or you are looking to cash in on an investment from years ago.
Because Avi & Co. engages in these unique services in addition to their main business of selling luxury watches, the company has extensive experience when it comes to appraising and evaluating the worth of different timepieces. This expertise is what allows us to offer the fastest appraisal turnarounds on the market and the most accurate assessments you will be able to find. Furthermore, our asset loan offerings complete Avi & Co.’s suite of services that help clients utilize their luxury watches as one of the strongest asset classes out there.
Why Our Avi & Co. Partnership Matters
Avi & Co. and AMETA Finance Group share a common goal: Helping our clients get the most out of their luxury watch collections. Avi & Co.’s robust suite of services is rendered complete by the addition of our asset loan opportunities. To better understand how we function as a team, let’s explore the process of borrowing on your luxury watch through AMETA.
Initial Estimate: First off, you will submit a short online form with photos of your watch and some basic information. With the help of the Avi & Co. team, we will provide you with an estimate of your watch’s worth. Avi & Co.’s decades of watch world experience and connection to the latest market trends help us gain an accurate appraisal quickly.
In-Person Appraisal: Should you want to continue with the process after your initial estimate, you will either drop off your timepiece or mail it into our Manhattan office. There, we will bring in an Avi & Co. to inspect the watch and provide a final appraisal that will determine how much you can borrow. We typically offer loans of up to 80% of a watch’s market value.
Loan Agreement: The in-person appraisal happens quickly! Avi & Co. brings years of experience to the table that enables us to make a rapid and accurate assessment of your watch’s value. Once we have a final appraisal, we will send over a loan agreement detailing how much you can borrow, how much interest you will pay, and other repayment terms. You can sign it digitally, making the process that much faster.
Funds Dispersal: Within two business days of receiving your signed loan agreement back, we will wire the loan amount into your specified bank account. Now, you can use that money for whatever you please. We will hang onto your watch until you pay back the loan.
Embrace the Flexibility of Your Luxury Assets
More and more, luxury timepieces are seen as a reliable asset class that empowers investors to embrace the flexibility of asset-based wealth. Some luxury watches can appreciate in value over time, and they typically retain their worth such that you can borrow against them and use them as tools to increase your overall financial position. At AMETA Finance Group, we empower our clients to do just that. Our longstanding relationship with luxury watch seller Avi & Co. is the cherry on top, enabling us to provide best-in-class appraisals, evaluations, and loan amounts.
Maximize Your Wealth With AMETA Finance Group
The moment that you take out a loan on your luxury watch or jewelry with our team at AMETA Finance Group, you are turning the page starting a new chapter of financial wellness and success. Our partnership with Manhattan’s elite jewelry and watch retailer Avi & Co. helps us make our appraisal process faster and more accurate than other lenders on the market. Whether you are looking to leverage a diamond ring or borrow against a vintage Rolex, AMETA Finance Group is the place to turn for reliable and reputable collateral loans.
Reach out to our team today to kick off your asset loan journey.
